Now that most businesses have blogs, everyone is focused on increasing the value of their posts. Here are five reasons why every company needs to have an exceptional blog. These topics apply to business-to-business and business-to-consumer entities.
1. The Competition
Positive differentiators are like bread and butter in commerce. Companies are always looking for ways to gain an edge over the competition. Your blog can do this for you. Don’t give your competitors a chance to become the definitive industry blog. If stay competitive, you’ve got to be blogging too.
2. The Credibility
Credibility is a huge factor. By establishing credibility on your blog, you can foster trust. This is the key to generating sales and attracting new customers. People buy things from companies or other people that they trust. Many thought leaders are born on blogs. Use your blog like a soapbox to reach consumers and to get your ideas and thoughts heard by the world.
3. Search Engines
The things businesses do to please search engines are incredible. Most of us spend a lot of time and money on SEO campaigns and creating keyword-rich content. Well, blogs are a pretty awesome way to attract real consumers AND search engines at the same time. Search engines love fresh web content, and your blog is a great way to get their attention by adding new information even if your home page is fairly static.
4. The Customers
Fifty-seven percent of business owners who were surveyed by HubSpot said that they have acquired at least one customer from their blog. Customers are the primary target when you blog. Your readers are your customers. By providing tips, tutorials and valuable information, you’ll attract new customers and generate new leads. A ceramic tile company, for example, might post a great project tutorial or buying guide that helps consumers make the right purchase.
5. The Cost
Although businesses are spending more on blogs, they are still the most cost effective marketing channel. Your blog is one of your most powerful inbound marketing tools. Due to the low cost, blogs are very valuable for small businesses. Not just valuable but accessible. The best marketing strategies are accessible for companies creating them and consumers viewing them. Remember: The more you blog, the more customers you’ll bring in. While daily bloggers have the highest success rate, most people can’t blog that much. Weekly and monthly schedules are the most common, and that’s a great pace to star with.
The opportunity to blog is something that you must take advantage of. You can release news, promote special offers and educate your customers, so they can make informed purchases. These blog posts can also be cross promoted through social media sites and your own readers. If you think about the potential, a company blog really is exciting. How is your blog performing?