Content Marketing After Penguin and Panda

Penguins and Pandas: What’s Up with Google?

Penguin-Panda-Update-GoogleGoogle’s search engine algorithms are notorious for their secrecy. While SEO experts and programmers don’t know exactly what changes Google made to their proprietary systems, the effects have been quite revealing. Since April 19, 2012, Google has unleashed a battery of devastating refinements that caused the page rank of many web pages to plummet. The complexity and frequency of these updates only added to the confusion, and had many site owners and developers struggling to determine what affected the rank of their previously top-performing pages. Here’s what you need to know about Google’s infamous Panda and Penguin updates.

  • The Panda update was unrolled on April 19, 2012.

  • The Penguin 1.0 update was released on April 24, 2012.

  • A second Panda update was launched on April 27, 2012.

Basically, these changes are designed to penalize sites and content farms that blatantly duplicate text from other websites, including properties that they might own or control. These changes have sent a strong message to webmasters and developers. In the post-Penguin/Panda climate, websites need valuable, original and authoritative content to survive. Our dear colleagues at Frisco Websites explained that Google is pushing organizations away from cookie-cutter sites and challenging companies to provide a broader range of original content.

Today, Google has very little tolerance for sites that copy content or engage in keyword stuffing to artificially improve their ranking. While the effects of Google’s Panda and Penguin updates are settling down, Google is bound to release further refinements that demand fresh, exciting web content that is valuable to search engines and real readers.

If you believe your website was affected by these updates, visit the Search Engine Journal to discover a practical and simple way to determine what updates affected the performance of your website.