The Hidden Cost of Crappy Web Content

All content is not created equal. Weighing the options and prices of web content is a baffling process. It’s not uncommon for clients to place identical orders at varying price ranges just to gauge the quality.

When comparing the cost of content, cheap isn’t better. In the short term, cheap (crappy) content might be easy on your wallet, but the long-term cost can be devastating. The old cliché you get what you pay for is certainly true in the content market, so it’s important for clients to be on their toes.

 In the immortal words of my grandma, “we cannot afford to buy cheap.”

Quality content powers successful websites. Creating content that accomplishes business objectives requires two elements working in harmony. This means content must attract search engines, but it must also appeal to the reader/customer. I put search engines first because ranking well in search results is the best way to secure visitors. Once a reader is on your site, the content must be engaging and appealing to a real person.

Creating content that pleases readers and search engines requires a careful balance of SEO techniques and good writing. If content doesn’t appeal to search engines or interest the reader, purchasing that article was a waste. Clients can update the content with articles of the same quality, but the results will be the same. In fact, they can be worse. Truly crappy content can upset readers and make a negative impression. Losing a customer or potential customer due to crappy web content is the ultimate cost.

Good web content, on the other hand, makes a lasting impression. Investing in quality content is the perfect way to attract search engines today while creating valuable articles that have better longevity and will continue to attract readers in the future. Don’t penalize your website by filling it with sub-standard filler. If you want to be the best, you need to invest in superior writing.

Google is also cracking down on websites that use gray-hat SEO techniques and dubious practices to fool search engines. We’ll be talking about that topic in our next post, so stay tuned!
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