Crafting an Awesome Facebook Page

With 500 million active members, Facebook is your window to the world and your door to a host of local customers. By default, Facebook includes an “About” page within each business account. It’s up to your business or marketing team to fill this area with text. So, here’s the low-down on crafting a page that gets results!

 write-on-facebook-profile1. Start with a great intro paragraph that tells readers what you do, where you do it, and why you’re better.

2. Outline your services in the second paragraph under a catchy yet illustrative header.

3. In the third paragraph, discuss your areas of expertise, how your services work, why you’re different or whichever topic best fits your business. Use plenty of subtitles.

4. End with a great call to action. Direct the reader to like your page, contact a representative or complete an action to receive a coupon or special offer. You might also want to include links to your other social network pages.

Here’s an example:

Do you love barbeque? Great! That makes two because we’re the biggest barbeque aficionados in Nashville. Stop by our restaurant on West End Avenue to experience barbeque heaven. We serve up succulent barbeque chicken, saucy pulled pork, slow and low ribs and handmade coleslaw that we slice up fresh.

More Food Than You can Shake a French Fry At

Lunch, dinner, takeout and barbeque banquets, we do it all! We’ll even cater your next party. Stop by our restaurant any night of the week for finger-licking good food. We’ve been here since 1992, and we’re not going anywhere anytime soon! Come on down, and become part of the greatest barbeque family ever. We make all of our desserts, side dishes and signature cornbread from scratch using the best ingredients. Our secret barbeque sauce is so good that we sell it right here!

The Best Barbeque Under the Sun

Barbeque’s gotta to be done right to be at its best. That’s why we lovingly rub down each choice piece of chicken, brisket or pork using our super-duper secret blend of spices. Then, the prime cuts are transferred to our cooking pit where we do it right, low and slow. By cooking our barbeque for an extended period at just the right temperature, our meats always come out tender, juicy and full of flavor. Taste it for yourself.

Like us on Facebook today. If you do, we’ll give you a coupon for $5 off your next order.

P.S. There’s a space on the right side of your profile where you can post your business hours.