Writing Great Case Studies

Case studies are excellent marketing tools. These informative and educational pieces are ideal for promoting any type of B2B or B2C (business to consumer) service. We’ve created case studies for translation companies, global limousine operators and Software-as-a-Service (SaaS) providers. Case studies aren’t that challenging to create once you have the formula. Here’s the recipe for creating the perfect case study.

1. The Challenge

This is your angle for the story. You want to point out all of the challenges, obstacles and concerns that you or your company faced. You may also wish to provide a little background information about the company you were working with on this project.

2. The Solution

After you have clearly addressed the concerns and obstacles you faced, it’s time to explain what you did to meet these challenges. You don’t want the challenge to seem overblown, but you do want to highlight the client’s major concerns and explain what you did to solve the problem and why.

3. The Result

The results section is the most glorious part of any case study. In this area, you get to explain how your services helped your clients meet or even exceed their goals. Adding some statistics and numbers can also be effective in showing prospective customers how you helped other clients.

This standard three-part case study is ideal for most applications. The subtle ways that you can show your company’s personality and capture the essence of the project are what will take your case study to the next level and make your message resonate with potential clients.