Tips and Strategies for Keeping Your Website Fresh

fresh web contentThe New Year is a logical time to evaluate your web page. What isn’t performing well? What could be done better? What is working well? Most of us are also thinking about how we want to blog more and update our web pages more frequently. We all know that starting a blog or a webpage and investing time initially is easier than committing time on a regular basis to keep your blog alive.

1. Updates

How frequently is your home page or blog updated? Is your last blog post from June 2010? Nothing turns off customers more than a home page or blog that hasn’t been updated in a racoon’s age. This can hurt your business. We live in a fast paced society. Only current information is relevant. Google knows this too.

2. Upgrades

There’s no need to make major design changes on a regular basis. However, you should make sure that your homepage is user friendly. Augment a static home page by adding rotational features. Link to your latest news, feature new products and rotate current resources.

3. Uploads

Add fresh photos, post a video snippet on your home page and create new multimedia features or downloadable white papers. If you publish newsletters, blogs or educational articles, make sure the latest items are featured prominently. Adding a press room or news area is fabulous too. Customers and search engines love these features. Post them, promote them and make sure they are accessible.

4. Upkeep

This is a critical question. Strategies for this depend on your personality and the structure of your website. If you’re using a done-for-you service, make sure that you invest in regular maintenance. Have your web people add posts, check links and make sure that nothing is outdated. If you work with a company that allows you to tweak your website and add content as needed, you can go ahead and make small updates without calling your developer or web designer.

5. Keep it going!

Create a schedule, and do your best to stick to it. This is even more important if you have microsites or multiple web properties. In the digital age, you have to be looking one or two months ahead. Generate new blog ideas, and plan content well in advance. This is an important step. If needed, have brainstorming sessions based on what your business will be doing in the next few months. Is there a major sale, are there new products, is there a major trade show or important industry news? Once you start looking, you’ll come up with even more ideas for keeping your website fresh. Remember: freshness is essential.

What are your  strategies for or struggles with keeping your web properties up-to-date?

One Comment

  1. We absolutely love your blog and find most of your
    post’s to be just what I’m looking for. Would
    you offer guest writers to write content for yourself?

    I wouldn’t mind creating a post or elaborating on most of the subjects you write about here. Again, awesome web log!

Leave a Reply

Your email address will not be published. Required fields are marked *