What Can a Blog Do For You?

Ask not what you can do for your blog; ask what your blog can do for you.

Okay, I’m pretty sure that’s not what JFK meant at his legendary inaugural address, but I am sure that a blog is part of a mutually beneficial relationship.

Blog authors only get out what they put in, which means that the better the content of your blog, the better your results will be. While quality content requires a significant investment in time or money spent to pay a professional writer, the rewards are overwhelming. When compared to traditional advertising channels, blogs are one of the best and most cost-effective marketing options.

HubSpot is a massive proponent of inbound marketing, and the company’s 2012 report on the state of inbound marketing reveals several surprising statistics. Before I mention these numbers, it’s important to realize why inbound marketing is so effective.

The main principle at work here is that it’s far easier to bring Muhammad to the mountain instead of trying to schlep that same mountain across Arabia. If you can get visitors to come to you (your blog), your chances for success are much better, and there is much less work involved. Here are a few important statistics about the marketing value of blogs.

Companies that have blogs generate 55 percent more traffic and 70 percent more leads.

Once visitors arrive on your blog, they are ready to stay as long as they find valuable information.

Inbound leads cost 61 percent less than outbound leads.

If blogging isn’t on your list of great ways to get affordable leads, it’s time to rethink your marketing strategy.

More than half of all companies with blogs have gained at least one customer through this channel. To top that, 92 percent of companies that blog several times per day have acquired at least one new customer from their posts.

If you’ve been blogging once a week or once every other week, it’s time to set a new goal!

According to the Demand Gen Report, following up on web leads creates 20 percent more sales.

Rule number one: Act quickly. One in every five leads can become a new customer. Don’t alienate potential clients. Make one person responsible for following up on inquiries, converting leads and tracking referral data.

The web is a marketing and research platform. Even customers who receive a word-of-mouth referral will use your online presence to make an educated decision.

Remember: What you aren’t doing is very important. Oh, and one more thing. It doesn’t matter how big or small your company is. A blog will make your marketing strategy better.

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